Online / Absentee bidding: If you already have a Wine Auction Room account, use the “Log In” section using the Username and Password that you registered with.
If you do not already have an Wine Auction Room account simply click ‘Register to Bid’. First time bidders will be asked to ‘Create Account’ to get started. You will be guided through adding other necessary details. Once you have completed the form, you will receive an activation email containing a link. Click on the link to activate your new account to bid at The Wine Auction Room, and login using your new details (It is possible that the activation email may end up in your ‘junk’ or ‘spam’ folder so please check if you think you haven’t received our notification.)
In the room: Our wine auction team will help you register when you enter The Wine Auction Room. First time bidders please bring photo ID.
Phone bidding: Contact our wine auction team directly to help you register for the auction. Don’t leave it too late as arrangements for this service must be confirmed AT LEAST 24 HOURS PRIOR to the wine auction commencing.
Each auction is a unique event. Even if you have participated in an auction with us in the past, you will need to register to receive a bidder number for each upcoming auction that you would like to bid in.
You will need to be logged in to register for an auction.
You can register to bid in an auction either from the Auctions page, Catalogue Page or from the Lot page of the item you are interested in.
Just click the ‘Register to Bid Live’ button.
Ensure you read through the Terms and Conditions, check the ‘I agree’ box, and click the ‘Confirm’ button.
You will receive a confirmation email when you are registered for the auction.
Online bidding (and Absentee Bidding): To bid in our online only auctions, you will need to be logged in and registered for the auction.
Visit the online catalogue, then browse or search for lots on your computer, tablet, or mobile device. You can place a single bid on a lot either on the catalogue page or from the lot details page by entering the amount you wish to bid and clicking the “Place Bid” button. You will be asked to confirm your bid and receive an email notification that your bid has been placed.
You can place multiple bids within an Auction from the catalogue page by entering your bid amount in the box provided and clicking the “Place Multiple Bids” button at the bottom of the catalogue listing page.
You will be asked to confirm your bids and receive an email notification that your bids have been placed.
Live Online Bidding: Check the date and start time of the auction and make sure you are online at the correct time. You will need to be logged in and registered for the auction in order to bid live.
Once the sale has started you will see a link at the top of the catalogue page and also on any of the Lot Detail pages for that Auction. Click this link to launch the live bidding platform. If you do not see this link and the auction should have started, try refreshing the page.
To place a bid in the live Auction, make sure you are aware of the current asking price simply press the “Bid Now” button where the asking price is displayed. The system will show if you are the high bidder or if you are outbid.
Online bids are processed in real time so you must be listening well and ready to push “Bid Now” or you might miss out.
Phone bidding is by prior arrangement. Contact our wine auction team directly to help you register for the auction. Don’t leave it too late as arrangements for this service must be confirmed AT LEAST 24 HOURS PRIOR to the wine auction commencing.
All bids are per bottle (excepting sets), not per Lot. For example, if you make a bid of $10 per bottle on a Lot that contains 12 bottles you are making a total bid of $120. All prices are in New Zealand dollars.
Bidding is per bottle and you must take the entire lot on offer unless the auctioneer states otherwise.
If you are unable to attend the wine auction on the night, you can place a bid with us as to the maximum you are prepared to pay for the lot(s) you are interested in (this value excludes the Buyers Premium). If others are bidding against you, we will progress your bid in the pre-set bidding increments. By law we can only take your bid to the maximum that you have set.
Absentee bids can be placed online before the auction. Follow the instructions in the previous question “How do I place a bid?”
If you prefer, we can accept a written absentee bid. Please ensure written bids are provided to [email protected] AT LEAST 24 HOURS PRIOR to the start of the wine auction. Please note unlimited or “Buy” bids will not be accepted.
If you have placed bid on a lot within an online only auction and receive an email that you have been outbid, this means that another bidder as placed a higher bid on the same lot.
This gives you the opportunity to increase your bid and still have a chance of winning that lot. This can be done in the “My Items” section.
If you do not want to increase your bid, you might consider bidding on a different lot in the Auction.
Logged in bidders can keep track of your bids at any time by clicking on the “My Items” link at the top of the page.
You will also be able to see if you are the current high bidder on that lot.
For the best bidding experience, we recommend using Google Chrome browser. The Adobe Flash plugin lets you hear and see Flash audio and video content on Chrome on your computer.
We’ve also included in the list below the various options available to ensure you can participate in the live online auctions.
Preferred Browser Options
Successful buyers shall pay to The Wine Auction Room a buyer’s premium of 17.5% of the hammer price plus GST on the premium.
Successful bidders will receive an invoice from The Wine Auction Room at the conclusion of the auction period. Please note that Live Auctions may have a ‘buy now’ component on the day subsequent to the live wine auction.
Following a live wine auction some items may remain unsold. These items will be offered for a set price online for a fixed period of time. These will be presented as a “buy-now” offer. By selecting the “buy-now” offer, you agree to pay the price stated per bottle. Please note a buyer’s premium of 17.5% of that price plus GST on that premium will apply.
Payment can be made by Cash, Bank Cheque, Credit Card, EFTPOS or Money Transfer. We accept Visa and MasterCard for all wine purchases with an addition of 3%. Payment must be cleared prior to collection of wine and is due within five days of the completion of the wine auction.
To collect your wine purchases from The Wine Auction Room, please contact the team at least 24 hours prior to your preferred collection time. Payment must be cleared prior to collection of wine.
Buyer beware applies to all our auctions. All wines are carefully checked, catalogued and photographed by our wine experts prior to consignment. We also provide relevant wine ratings and descriptions so that you can bid with confidence.
Using a wine auction house to sell your wines opens your offering to an extensive database. As an example, at The Wine Auction Room, we sell wine to buyers all over the world. Auction houses also take the hassle out of these high involvement purchase decisions.
At The Wine Auction Room we accompany your well-cellared wines with tasting notes from several world renown critics. This helps our buyers make informed decisions about your wines and to get the best possible price for them. Then there’s all the other stuff that you don’t necessarily think of such as liquor licences, insurance, temperature-controlled storage, packaging and freight.
So if you’re looking to sell wine privately, think about the value that an auction house can provide. Call us some time if you want to chat about your collection.
When selling with The Wine Auction Room you have access to over 30 years of wine industry experience and a proven track record of delivering results for our Vendors.
We curate our auctions carefully to ensure we showcase your wine collection in the best possible way and deliver it on a fit-for-product auction platform. There is no obligation when you talk with us at The Wine Auction Room and we know our premiums are competitive for all that we offer. Our online platform makes it easy to see near-real-time results or we can provide you with a personal service if you prefer.
Contact our Wine Experts for a free appraisal of the wine you wish to sell. Our wine experts will provide a detailed consultation and wine auction estimates based on experience and research.
A Vendor’s Premium is applied to all sales through The Wine Auction Room. The Vendors’ Premium is an agreed percentage of the hammer price plus GST on the premium.
The Wine Auction Room’s normal terms require buyers to pay promptly after the completion of the wine auction. Our endeavour is to remit the net proceed of wine sale to you within 10 working days of the end of the wine auction. If we have not received payment from the buyer at this time, we will contact you to make appropriate arrangements.
The best way to buy a private wine collection is through a wine auction (unless, of course you know someone selling their own!). The beauty of buying wines from someone else’s cellar is that they have a few years under their belt and are either in their drinking plane or approaching it.
The Wine Auction Room can value / appraise your collection … this is how it works
Wine appraisal for auction purposes is at no charge at The Wine Auction Room. We appraise your wines and accompany them with tasting notes and critics scores to help promote your wines and give buyers all the information possible to make informed decisions on your wines.
We also offer wine valuations for insurance purposes or if you just want to know what your wine cellar is worth. At The Wine Auction Room there is a fee for this service, and if you wish, we are happy to accompany this wine appraisal with critics scores, tasting notes and advise on drinking windows.
The role of the auction house to sell your wine
One of the difficulties in selling your own wines is that if you want to go to the greater market you do need to be licenced to sell your wine. A simple transaction between friends is easy and doesn’t require a licence. If you want to access a bigger group of potential buyers to maximise the selling price of your wine, The Wine Auction Room can help. We are licensed, have deep knowledge and wine experience and our database reaches purchase all over the world.
We have a number of wines that people are always looking for. From New Zealand the likes of Te Mata Coleraine and Stonyridge Larose as Cabernet/Merlot based wines always have big followings and will enhance anyone’s cellar. New Zealand is getting an international reputation for our Pinot Noirs and we always have buyers looking for aged Pinots from the likes of Felton Road, Fromm, Ata Rangi, Valli, Dry River.
The ability to buy these wines when they already have a few years under their belt is exciting for followers of these wines. We have also been noted internationally for our Syrah’s and there are many great wines in the marketplace such as Craggy Range, Trinity Hill from Hawkes Bay and Passage Rock and Man ‘o War from Waiheke to name but a few always get the taste buds flowing with buyers.
We’re always keen to feature these wines in our auctions if you are looking to sell some of these great NZ reds, give us a call. If you’re a buyer, keep your eye out for our catalogues in our upcoming wine auctions.
When you participate in any of our auctions, your successful bid(s) will be covered up to the value of your gift certificate.
Here’s a few notes to help you on your way: